The Grand del Mar,
A 400-acre world-class resort and golf facility in San Diego that was unfortunately referred to as a "Best Kept Secret." It became a self-fulfilling prophecy and occupancy and awareness fell alarmingly.
Rebranded the resort, showcasing the property with a new narrative directed to a more active demo. In concert with robust online promotions they enjoyed a substantial bump in "heads in beds," planned events, spa, golf and revenue.