Case Study»

Client:

W Hotel, Hollywood
Starwood Properties

Lemons:

The new W Hotel and Residences in Hollywood is the largest LEED certified commercial project in California. How do we attract a buyer who lives a "green" lifestyle but does not want to sacrifice luxury amenities?

Lemonade:

Created an online experience that gives the viewer the feeling of living in a magic treehouse nestled among the clouds while establishing a new category called "eco-luxury."