Case Study»

Client:

Dodge SRT
(Street Racing Technology)

Lemons:

Dodge launched its invigorrated SRT brand (Street Racing Technology) line of vehicles and needed to establish crediblity and a narrative with a group of passionate racing enthusiasts.

Lemonade:

Create an "insider" app to connect street (and track) racing fanatics through sponsored events, member competition-leader boards, and pro racing venues.