Case Study»

Client:

CicLAvia
Community Arts Resources (CARS)
City of Los Angeles

Lemons:

Incubate and evolve a car-free, open public space event by increasing civic participation and national exposure.

Lemonade:

Create a top-to-bottom brand identity and awareness campaign involving marketing and communication strategies, the development of social-media inertia and expansion of media partnerships. CicLAvia has since seen increased involvement and brand relevance, reaching over 130,000+ active attendees.