Case Study»


Desert Classic Councours


The Desert Classic Councours d’Elegance (Palm Springs, CA) suffered the perception, because of its desert location and regional stereotypes, it could not generate the crowds, corporate partnerships or buzz that Pebble Beach on the Monterey Peninsula has enjoyed for decades.


With a new position, identity, media kit, and integrated media strategy we increased attendance from 5,000 the year prior to 10,000+ the following year. Attracting vehicle entrants from around the world, it is now heralded (along with Pebble Beach) as one of the three premier classic auto events in the country.