Case Study»

Client:

M&T Bank
Retail Customers

Lemons:

M&T needs greater reach towards their future customers. With banking increasingly being transacted on line, how can a "service" brand add value beyond the brick and mortar (in-branch) experience.

Lemonade:

Create a suite of apps that engages newer M&T customers with one simple goal: Make their life more affordable, entertaining and enjoyable. Make it personal.