Agatha Savage Sweets
In an over-saturated category of confectionery chocolates, we were engaged to launch a "newcomer" to the category.
We built a unique brand position around the feeling of eating your last piece of chocolate; the implied cruelty. We created a storyline and fictitious character named Agatha Savage, who from her own broken heart, makes wonderful chocolates that torture us all. Popular in speciality stores, it will soon be distributed among large-scale retailers and through a handful of free-standing concept stores.